Puglia: The Heel of Italy
Puglia is a region that captivates the senses: the sound of the waves, the scent of olive trees, the warmth of white stone at sunset. It’s a journey to the heart of the Mediterranean, where time flows slowly between farmhouses, dry-stone walls, Romanesque cathedrals, and dreamlike beaches.
From the Gargano to Salento, passing through the Itria Valley, every area has a strong, deeply rooted identity, capable of enchanting those in search of authentic beauty, delicious food, and genuine hospitality.
This is a land where tradition is not a memory, but a living reality, intertwined with a tourism offering that is increasingly refined and respectful of the local territory.
A journey through Puglia is unforgettable: it’s something you live, and then share.
Trulli and Whitewashed Villages
It’s hard to choose where to start: Puglia is a constellation of charming villages, perched on hills or overlooking the sea.
Ostuni, the “White City,” towers over the valley with its maze of alleys and bright white houses. Alberobello, with its UNESCO-listed trulli, feels like a stone fairytale. Locorotondo, Cisternino, and Martina Franca showcase the Itria Valley with blooming balconies, quiet corners, and age-old traditions.
Then there are the art cities like Lecce, queen of Salento’s baroque, Trani, elegant and facing the Adriatic Sea, and Altamura, home to its Romanesque cathedral and world-famous bread.
Everywhere you go, history, architecture, and local life are in the air.
Slow Rhythms, Bold Flavors
In Puglia, culture is served at the table: handmade orecchiette, bombette (stuffed meat rolls), Altamura bread, extra virgin olive oil, fresh mozzarella, and intense wines tell stories of passion for the land and warm hospitality.
Between patron saint festivals, village fairs, the vibrant pizzica dance, and Holy Week rituals, every time of year is perfect to experience the truest side of Puglia—made of ancient gestures, folk sounds, and a deep sense of belonging.
A sensory journey that touches every part of you: taste, sight, and heart.
Dreamlike Coasts
The sea is the absolute star in Puglia: from the cliffs of the Gargano to the coves of Salento, from the Caribbean-like beaches of Pescoluse and Torre Lapillo to the wild beauty of Punta Palascìa and Baia delle Zagare.
But Puglia is also about nature and parks: the Gargano National Park, the Umbra Forest, the ravines of Laterza and Ginosa, the salt pans of Margherita di Savoia.
It’s a land perfect for exploring by bike, on foot, or by boat—ideal for those looking for an active and sustainable travel experience.
